Electric pouring kettles are more than a design statement. They just make filter brewing more accurate and (generally speaking) taste better.
A few great things about this kettle:
Quick heat time.
Accurate to the degree
60 minute hold time.
Brew Stop Watch
Fahrenheit or Celcius.
I absolutely love my Stagg EKG and am very hesitant to bring it back to the roastery for training. We have used a number of these kettles and this is the best yet as it is not overly complicated.
Stagg kettles sell very fast and we spend more time with them out of stock than in.